Editorial Design — Brand Identity
Outline is a conceptual fashion magazine developed around the intersection of high fashion and luxury streetwear, fusing the minimalist design language that is prominent within the industry with the elements of psychedelia & brutalism that have become a focal point of the flagship store experience.
Conceptual Work
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From the initial magazine spreads, the branding was expanded to provide a full identity for Outline, featuring a scalable wordmark and a modular logo that can be depicted in various line weights to best suit its application.
In contrast to the refined hairline logo and wordmark featured in the branding collateral and magazine, the consumer facing end of the brand depicts a bold and more playful version of the companies branding. The apparel line is intended to represent the more casual end of the Outline brand, drawing its influences from streetwear and providing accessible options to a broader audience.
