Visual Identity — Typography
A conceptual study in creative typography and branding to capture the aesthetic & themes of the folk horror film, Midsommar. The primary poster design focuses on the film's frequent thematic use of deception & tension, as well as highlighting the films unique approach to making daytime feel uncomfortable.
The typographic logomark is composed of various flora, reflecting the ever present role nature has in the film, and the way it is used throughout for the pagan ceremonies.
Conceptual Work
————————————————
