Editorial Design — Visual Identity
Founded by late artist and philanthropist Seward Johnson, the nonprofit sculpture park, museum, and arboretum Grounds For Sculpture is home to a 42-acre collection of contemporary sculpture, and features rotating exhibitions in its indoor galleries.
Along with revamping the explorer's guide, the goal was to refresh the branding with a more flexible and modern look, while still maintaining brand familiarity through upholding established key styling components such as the logo, typography, and color palettes.
Conceptual Work
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